There are many ways in which you can save money when trying to attempt SEO. With a bit of education you can not only learn how to handle some of the monitoring and progress of your site but you will also be afforded the skills to handle some of the smaller SEO details such as the article writing or keyword analysis. These items can save you a lot of money when you compare it to the costs you would be burdened with when hiring a professional company to handle every SEO aspect.
Bear in mind that you do not need to hire a company to complete SEO work. You can do it yourself. SEO involves restructuring your site, your content creation, market research, link building, and public relations. If you are new, the learning curve might be steep but it might also be worth the time when you compare it to the money you will save.
If you end up doing it yourself be sure to take an SEO course and join forums. You can free software or content management software to aid you. This might be expensive but will also ensure that you can avoid many of the technical problems associated with SEO content.
Also note that search engines are attracted to content. The more content you have, the better the chances are that you will be seen.
Think of your website content like a magazine publisher: publish new content often. You need to build links to your website after you have the site content. If you don’t have links, your website will essentially be invisible.
Submit your new content to site directors, develop and issue press releases with links to your site, and get any partners to link to your website. Put a link to your website in your online signature for emails and other correspondence. There is no such thing as too many links so long as they serve as an accurate representation of your website.
If you want to plan for the long term, try a hybrid approach. It might be worth the investment to pay for some consulting. This would mean a professional who evaluates your market niche and your site. Consulting only takes a few hours and is worth the money. It is very difficult to start on the wrong path and try to recover. It is costly as well. This is why starting off correctly can pay high dividends. Ask your consultant to provide you with a strategy for SEO. Some will do this but others won’t.
Most importantly, be sure that your site has no technical issues. You can ask the consultant to ensure that it will be crawled and all of your content is appropriately structured.
You can readily use keyword tools and content generation to do keyword research on your own and you might even be able to take on link building.
Like any professional service be sure to monitor and measure the work so that it aligns with your business goals.